
Job-site photos that win the job
Your real photos beat any stock image. What to frame, and what to avoid.

A homeowner comparing two landscapers doesn’t read your copy first. They look at your photos, and ask themselves whether what they see looks like what they want at home. A stock image, with a perfect lawn and a smiling family, answers “no” to that question before they even ask it.
Why your photos always win
Your photos show your actual work, in real yards, in our climate. They are imperfect, and that is exactly what makes them credible. They say: this is what you’ll get. No purchased image can say that.
What to frame
- Before and after, shot from the same angle. The single most convincing photo there is.
- The finished result, clean, in daylight, with no truck or tools in the frame.
- Your crew at work: it humanizes the business and shows seriousness.
- The details that make quality: a straight edge, a clean joint, a properly laid drain.
What to avoid
Backlit shots, half-finished job sites, and frames where the neighbour’s cluttered yard shows. One bad photo chips away at the trust ten good ones built. Six solid images beat thirty average ones.
Take the photo of the result the day you leave the site. You won’t be back.
A phone is enough
No photographer is needed for most jobs. A recent phone, held horizontally, in late afternoon when the light is soft, gives images that are more than good enough for a website. Wipe the lens, step back a few paces, and shoot three angles rather than one. Sorting comes later.
What matters next is getting them online. A photo sleeping in a phone convinces nobody. Make a habit of sending us the best ones at the end of each season, and the site stays alive.
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